The Competition and Markets Authority (CMA) has launched a significant investigation into the UK veterinary industry. This effort aims to improve transparency in pricing, treatment options, and ownership structures within veterinary practices, making it easier for pet owners to understand the services they’re choosing—and the costs involved.

But what does this mean for pet owners, and how might it affect Forestside Vets and other practices?

Why the Investigation?

The CMA’s investigation stems from concerns about the rising costs and clarity of veterinary services, as well as the growing trend of corporate ownership in veterinary practices. Many pet owners are unaware that large corporations own numerous veterinary clinics, which can influence how services are structured and priced. Unlike independently owned practices, corporately owned clinics may focus on profitability targets, which can impact fees and treatment options.

What’s more, the same corporations often own other essential services linked to pet care, such as online pharmacies, drug companies, and even pet crematoriums. This level of ownership may lead to a restricted range of products or services and could increase costs due to reduced competition. Often, corporate ownership isn’t immediately obvious, as clinics retain their original names and branding, leading to a lack of transparency for pet owners.

Key Areas of Focus

1. Transparency in Pricing

A significant goal of the CMA is to promote clearer pricing across the industry. Pet owners should know what treatments will cost upfront, from routine services like vaccinations to emergency surgeries, helping them make informed decisions without surprises.

2. Options in Treatment Plans

The CMA wants to ensure pet owners understand the range of available treatment options for various conditions. Transparent options and associated
costs can help owners make decisions that align with both their pet’s health needs and their budget.

3. Corporate Ownership Visibility

Many clinics across the Great Britain and Northern Ireland have been acquired by larger corporations, though these takeovers aren’t always apparent. The CMA aims to improve transparency so pet owners know whether they’re visiting an independent or a corporately owned practice. Knowing the ownership structure can be helpful, as it often affects the practice’s policies, pricing, and treatment options.

4. Broader Ownership of Services

With some corporations owning both veterinary practices and related services like online pharmacies, drug companies, and crematoriums, there may be limits on product selection and cost variation. This could impact pet owners’ choices and may mean less competitive pricing. The CMA hopes to address how this extended ownership structure affects accessibility and pricing for pet owners.

How This Might Affect Pet Owners

The CMA investigation could lead to more standardised approaches across the industry, with clearer pricing, visible ownership information, and standardised treatment disclosures. Forestside Vets and other independently owned practices already strive to maintain high standards in transparency, but the investigation may encourage greater consistency across all types of practices.

Final Thoughts

The CMA’s investigation could improve the veterinary sector by fostering transparency and helping pet owners make well-informed choices for their pets. At Forestside Vets, we are committed to providing clear, accessible information, so pet owners understand their options and costs, with standard prices clearly visible on our website and estimates given throughout your visit. As the industry awaits the CMA’s findings, our priority remains offering compassionate, high-quality care with clarity and honesty.